First analysis of Music Magazine Double Page Spread.

First analysis of Music MagazineDouble Page Spread.

This is going to be the first of three music magazine double page spreads that I am going to analyse as part of my music magazine re-search, this will help me in the step by step process in producing my own music magazine double page spread. The three music magazine double page spreads that I am going to analyse are going to be of the same genre that I have chose to base my music magazine on which is heavy metal / rock. The first music magazine double page spread that I am going to analyse is going to be from the issue of “Metal Hammer “ which i have already analysed both the cover and contents page for already as part of my re-search. I will analyse the double page spread using the LIIAR technique.

Language - Metal Hammer magazine has a double page spread to introduce the main artist in the issue of the magazine, in this particular issue of Metal Hammer the main band / artist focused on is Avenged Sevenfold because they are featured on the cover as we saw earlier in my re-search. The main image on this double page spread, is of Synyster Gates who is the lead guitarist in heavy metal band Avenged Sevenfold. He is crouched down on a bass drum and there is a tall building in the background and grey clouds which gives the impression that he is unstoppable and that there is nobody else out there like him. The use of dark colours in the backgrounds gives the feeling that he is in a heavy metal band because we assosiate heavy metal with darker colours. On the page on the right with the article on a white background is used to contrast with the page on the left side because it is much darker. It also helps the black and grey text used on the page stand out due to the white background. There is a large masthead on the top of the page telling the viewer what the featured article on this page is going to be about. The masthead reads " 2009 was the year that everything changed for AVENGED SEVENFOLD". The masthead leaves a unanswered question for the audiance because they will be interested to see why 2009 changed the band forever? There is a pull quote featured on the right page of the double page spread for this magazine aswell which says "When Jimmy passed away, the first thought about the band was ' its over' " A pull quote is a main quote from the article that has been made into a mini subheading of its own to make the audiance carry on reading.

Institution - Metal Hammer is a music magazine that is published by a company called Future Publishing, which in 2006 was the sixth largest publishing company in the United Kingdom. Metal Hammer is release a new issue of thier magazine on a monthly basis.

Ideology - The ideology featured in this double page spread is to interview the featured band and artist for this magazine, as shown in my earlier re-search Avenged Sevenfold are the featured artist within this particular issue of Metal Hammer. The ideology is to get as much infomation out to the target audiance as possible. The article featured on Avenged Sevenfold needs to be interesting and infomative giving the reader a great article to read which they can enjoy and take in what is being said within the article.

Audiance - This issue of Metal Hammer, appeals to a specific target audience which is those who have a keen interest and enjoying listening to the heavy metal music genre. Due to the magazine being released on a monthly basis updating the target audiance with latest news in the heavy metal world. It is priced at £3.99 which is reasonable price because most of the audiance who like buying Metal Hammer magazine wont mind paying £3.99 on a monthly basis.

Representation - When looking at the representational features on the double page spread in this magazine. Its main aim is that the image on the double page spread of the magazine represents the target audience, it represents what the target audience aspire to be like. Which for this magazine it has Avenged Sevenfol member Synyster Gates on the double page spread and it represents the target audience really well because Avenged Sevenfold are a modern day heavy metal band who are enjoyed by millions of people around the world, which sells the magazine. they are presenting aspects of society back to us in a positive way.