Second analysis of Music Magazine Double Page Spread.

Second analysis of Music Magazine Double Page Spread.

This is going to be the second of three music magazine double page spreads that I am going to analyse as part of my music magazine re-search, this will help me in the step by step process in producing my own music magazine double page spread. The three music magazine double page spreads that I am going to analyse are going to be of the same genre that I have chose to base my music magazine on which is heavy metal / rock. The second music magazine double page spread that I am going to analyse is going to be from an issue of Kerrang magazine. I will analyse the double page spread using the LIIAR technique.

Language – Kerrang magazine has a double page spread to introduce the main artist in the issue of this magazine. In this issue of  Kerrang the main band / artist that the magazine is based on is famous rock band “My chemical romance”. The main image on this double page spread is of Gerard Way who is the lead vocalist in My chemical romance. His picture is taken at a mid shot so we can see the detail and emotion that he feels whilst he is singing. This photo was not taken during a live concert. It was taken in a studio for this specific article and has being planned. The publishing company for Kerrang will have asked Gerard Way to pose like this holding the microphone to create the perfect main image for the double page spread. There are three other photos on this double page spread which were also pre planned and taken at the bands recording studio. We know that all of the photos were taken in the recording studio because underneath the masthead there is a subheading which says “MY CHEMICAL ROMANCE INVITE KERRANG! TO THEIR RECORDING STUIDO…”  which gives the reader an idea on what this article is going to be about. The three smaller photos are all taken at three different camera shots. The one on the left is taken at a medium close up shot. The one in the middle is taken at a high angled mid shot and the one on the right is taken at a close up and shows Gerard Way singing. The pull quote which is featured on this double page spread which is a short quote taken from what the band has said is in capital letters and alternates between a white font and a red font. It reads “WE’RE BEING THE BEST MCR CAN BE!”. The pull quote stands out and contrasts well with the black background. It also make the audience want to carry on reading the article because they want to know why the band says that they are being the best that they can be? The masthead is positioned at the top of the left page and says “ WORLD EXCLUSIVE “, the text is in white and is placed on a red background to show a consistent house style on the page because all the text on this double page spread is in either red or white and the backgrounds used are in black to help the font colours stand out and be noticeable.

Institution - The institution for Kerrang magazine is a publishing company called Bauer. Although Bauer are the institution for NME magazine. NME is for a much older target audience and Kerrang is for the younger audience. So Bauer wont be eating into their own budget due to the different audiences for both magazines.

Ideology – The ideology on this double page spread is to interview the featured band / artist for this magazine which is rock band My chemical romance. The ideology is to produce an interesting article which the audience can sit and enjoy. It needs to be as interesting as possible and needs to give out positive and true information.

Audience - The audience for this double page spread in Kerrang magazine is for the younger generation probably between the ages of 16 and 22 who enjoy listening to the rock music of today, especially those fans of My chemical romance. Kerrang is released on a weekly basis and is priced at £2.20 so most people can afford to but it on a weekly basis and is aimed at both males and females.

Representation – When looking at representation on this double page spread. Its main aim is that the featured artist on the double page represents the target audience that the magazine is aimed at. It is no good featuring a pop band on a double page spread of a rock magazine. In this case My chemical romance are a rock band, therefore they represent the target audience because they are a rock band in a rock music genre magazine. My chemical romance are helping Kerrang sell their magazine which is another use of synergy because in return Kerrang have a fantastic article on the band on a double page spread of their magazine.